Often the data in your Facebook ad campaigns and Google Ads doesn't match your Google Analytics, so there is always debate between Client and Agency. In few cases client ask them agency to stop campaigns, that is very frustrating for Agencies and Marketing Specialist who runs ads.
We can see lots of users questioning about discrepancies in reporting between Google Analytics and other platforms. The confusion is completely understandable. Google Analytics reporting discrepancies are going to happen. We can’t avoid this.
lets discuss reasons reasons for data discrepancy for campaign Ad Clicks vs Google Analytics Data.
Why You Should Expect GA Data Discrepancy
Google Analytics does not track data the same way Google Ads, Facebook, or other digital marketing platforms track clicks. An ad platform tracks clicks; a metric which comes from an ad exchange’s ad server log (like Facebook Ads, Google Ads). Data in Google Analytics comes from sessions, which is measured by complete page loads or cookies.
Metrics in Google Analytics Explained
Google counts clicks and sessions are two different metrics. Each time a user clicks one of your ad, a “click” is logged. If that user clicked the ad, hit or swiped back and then clicked the ad again, you’d get two clicks.
A Google Analytics session will last up to 30 minutes or until a browser is closed. Using the previous example, if the user clicked the ad, went back and then clicked the ad again without closing the browser, then Google Analytics would only report one session.
In this instance, Google Ads reports two clicks. Google Analytics only reports one session.
Additional Reasons for Campaign Clicks vs Google Analytics Discrepancies
Read more about this article on below given links
1. Befoundonline
2. AnalyticsHelpForum
We can see lots of users questioning about discrepancies in reporting between Google Analytics and other platforms. The confusion is completely understandable. Google Analytics reporting discrepancies are going to happen. We can’t avoid this.
lets discuss reasons reasons for data discrepancy for campaign Ad Clicks vs Google Analytics Data.
Why You Should Expect GA Data Discrepancy
Google Analytics does not track data the same way Google Ads, Facebook, or other digital marketing platforms track clicks. An ad platform tracks clicks; a metric which comes from an ad exchange’s ad server log (like Facebook Ads, Google Ads). Data in Google Analytics comes from sessions, which is measured by complete page loads or cookies.
Metrics in Google Analytics Explained
Google counts clicks and sessions are two different metrics. Each time a user clicks one of your ad, a “click” is logged. If that user clicked the ad, hit or swiped back and then clicked the ad again, you’d get two clicks.
A Google Analytics session will last up to 30 minutes or until a browser is closed. Using the previous example, if the user clicked the ad, went back and then clicked the ad again without closing the browser, then Google Analytics would only report one session.
In this instance, Google Ads reports two clicks. Google Analytics only reports one session.
Additional Reasons for Campaign Clicks vs Google Analytics Discrepancies
- A landing page is lacking the Google Analytics tracking code needed to collect data
- The landing page redirects to a different landing page via a 301, 302 or JavaScript redirect
- Users browsers are set not to allow Google Analytics to collect data
- A user leaves a page before it fully loads
- Third-party tracking software using “3rd party” cookies might get blocked where Google’s 1st party cookies don’t
- Server latency can disrupt the passing of data to the Google server
- Comparison shopping – a user clicking an ad, leaving to look at another product and returning, all within a 30-minute window (Depending on the settings in GA)
Read more about this article on below given links
1. Befoundonline
2. AnalyticsHelpForum
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