Google’s Latest Hummingbird Update

Google officially announced the latest, and biggest, algorithm update to hit your very favorite search engine since 2010’s Caffeine update. You could call it another search results overhaul but, truthfully, it’s just a small part of an overall evolution to bring better information to consumers for the moments that matter.

Google is making an effort to practice what they preach in a big way. Have you seen their commercials? It’s clear that Google has its sights set on emerging as the ultimate source of information. Want an old school SAT analogy to help you out? Google is to information as Apple is to devices. This new update is a clear indicator that Google is making bold moves to become an increasingly integral part of your life, not only supplying information you want, but intelligence you didn’t even know you needed.

• Content Needs to Satisfy Intent
• Content Needs to Be Rich
• Authorship Matters

Read more/Original Source at http://www.searchenginejournal.com/3-ways-content-will-affected-googles-latest-hummingbird-update/71473/#AQBtckDGHjOBv9ql.99

Seven mistakes you should avoid in developing your SEO strategy

1. Using the Wrong Keywords
Customers find products by typing questions into search engines. If your keywords don’t answer the questions that customers will be asking, then you need a new SEO strategy.

2. Disregarding the Title Tag
A title tag is essential in defining the content for a particular page. Without it, search engines and customers will disregard your website.

3. Lack of Consistency and Maintenance
Imagine a model who didn’t take care of herself for an entire year. No makeup, no showers, no change of clothes. Would anyone pay attention? The same is true for a website without proper updates and maintenance; search engines will ignore them as well.

4. Only Having Images for Headings
A picture is worth a thousand words, unless it’s being indexed by a search engine. Images don’t convey enough information for search engines to properly index your site.

5. Ignoring URLs
Proper page name structure, especially the URL name, plays a principal part in attracting organic keywords to your website.

6. Lack of Keyword Specific Content
Online content is king. It’s essential to have pages that use the right keywords to describe your product or services.

7. Paying for Search Terms You Could Have for Free
Why pay for something you could have gotten for free? Don’t utilize pay-per-click terms if you could have received the same traffic for free using organic SEO.

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